The Next Generation of Customer Effort Measurement

A complete guide to the market's first machine learning based predictive Effort score, the Tethr Effort Index (TEI).


if you've ever been curious about why Customer Effort matters for businesses, how high-effort interactions drive disloyalty and churn, the problems with traditional Effort measurement methods like surveys and the merits of predictive scoring, this comprehensive guide is for you.

Download the guide to learn exactly how and why the Tethr Effort Index was built and how it enables brands to deliver a better customer experience by driving down high-effort interactions.

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