When you combine video data with your marketing automation platform, you not only collect valuable metrics revealing your prospects' purchase intent, but the information becomes actionable.
In this practical guide we walk you through:
- What it means to narrowcast (and why you'll want to do this)
- The six steps to purposeful, measurable video marketing
- Ways to use video throughout the funnel
- Connecting video data to your MAP to identify & nurture your hottest opportunities, and
- The metrics you need to track as a successful video marketer