The Journey to Understanding Your Insurance Customers

Insurers are being forced to face new trends that impact the way they engage with their customers. These trends involve digital, technological and social changes – trends that continue to impact an organization’s ability to compete and survive in today’s competitive marketplace. This paper describes a more efficient customer journey for insurance carriers and some of the gaps and hurdles of better understanding the customer. It highlights critical steps and activities to help drive customer knowledge, increase customer satisfaction and grow profitable relationships.

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