Todays connected customer is always on. The proliferation of mobile devices has made it easier for the customer to locate, buy or watch whatever they want, whenever they want it. Organizations that can identify the customer and their needs the moment they arise, then respond to these needs in real time, reap enormous rewards: enhanced customer satisfaction, reduced churn and increased revenue. Selecting a best-of-breed technology is critical for success. In this report, Forrester shares their views on the 11 most significant technology providersof Real-Time Interaction Management, and gow they stack up against each other.
