For years, marketers have been on a quest to obtain a single view of the customer journey and ascend to the next-level of marketing – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates.
Unfortunately, this notion of “unified marketing” has been more of a dream than reality for most businesses, pushed out of reach by an ever-expanding number of siloed data sources.
Still, some businesses are finding success, and those that do are reporting significantly better business results than their peers, including scoring 41 percent higher in the ability to transform data into action.
In this free report, you will learn:
- The common obstacles to a unified marketing approach
- The different methodologies for correlating data
- The top three benefits of integrating applications and data