Driving a thriving online community puts you in a position to generate a better digital customer experience. And customer experience is the last frontier for differentiation. The quality of the digital customer experience you provide will determine how well you compete in the market in the next few years. In fact, according to Gartner, 89% of companies expect to compete mostly on the basis of customer experience.
The good news? Customers who have had the best past experiences spend 140% more compared to those who have had the poorest past experience. The question is: how to choose a community platform and vendor that will enable you to deliver the digital customer experience your customers expect? We’ve put together a short checklist to help you identify the critical capabilities and features to look for in a community platform and vendor.