Using CRM, Marketing Automation, and a Video Marketing Platform, Taulia used video to become the most remarkable supplier financing provider of all time!
Read this case study to see how they:
- Influenced over $125M in marketing pipeline based on leads’ interaction with all video content
- Implemented a tiered lead scoring model based on video data in their Marketing Automation Platform
- Optimized content with calls to action, email gates, and lead capture forms
- Found a way to sync video data in Salesforce for incredible sales context
- Created a Taulia branded channel for showcasing entire video library using Vidyard Video Hubs
- Identified early viewer drop-off rates to improve the effectiveness of content over time