Being relevant and connected is the best way for sales teams to increase their chances of connecting with today's more informed, better connected, less responsive buyer. Buyers are demanding relevance, and expecting sales people to know about them, their companies, and their needs before engaging. It's no longer enough to just have a connection to the buyer. The power of “who you know” is being trumped by “what you know about who you know.”
Effective B2B selling is about arming yourself with the wealth of information about your prospects, and leveraging it to connect in the most timely, relevant and valuable way. Effective B2B selling requires intelligence that brings together both traditional data and social media. This guide will show you how to use InsideView to start effective B2B selling to increase your engagement and win rates.