Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy. In fact, according to Aberdeen's “Analyzing the ROI of Video Marketing”, 95% of best-in-class marketers are using video as a content marketing channel. With this comes an increased understanding that it's not just about generating views for their own sake, but that video has a significant impact on the metrics that matter most to marketers. This goes beyond soft metrics like brand awareness and affinity to real bottom-line impact like conversions and cart size.
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.