Decoding Tech Brands

This Report covers: 

 

  1. Battling for recognition: Scaleup Tech Brands fail to stand out from the crowd
  2. Keeping it functional: Scaleup Tech Brands make growth difficult by relying on function
  3. Missing emotion: Scaleup Tech Brands exacerbate the issue by not maximising key brand assets to emotionally connect
  4. Making it meaningful: Tech Brands at all stages of growth need to balance function and emotion to create meaningful relationships
  5. What we can all learn: Tech branding actions to ignite growth 


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