Advancial saw the opportunity to use targeted data tools to explore methods designed to boost customer loyalty, spending, and card use.
Visa Analytics Platform Portfolio Manager helped Advancial CU analyze the impact of providing surprise rewards to customers. As a result, cardholders began spending more overall and using more of their credit line than they did prior to the campaign, helping Advancial become more top-of-wallet.
Download the case study to learn more about this success story and how Advancial’s Director of Marketing Analytics uses Visa Analytics Platform to target recipients of at least five mailings each month.