What are the key elements of a collaboration framework that can help IT decision makers (ITDMs) and business decision makers (BDMs) come to a mutual understanding of how, where and why to use videoenabled collaboration solutions, in particular, F2F video? To answer this question, Techaisle conducted a survey of 1,269 ITDMs and BDMs with SMBs and midmarket businesses, across the US, Latin America, Europe, and Asia Pacific. The survey was commissioned by Cisco.
The survey findings provide guidance to SMBs and midmarket decision makers on how the nature of the collaboration discussion is changing, drive acceptance and use of F2F video throughout their organization to maximize business payback, and align objectives with the outcomes that shape the activities of highgrowth innovative firms who are the most successful users of advanced collaboration technology.