Video Content Marketing: Identifying Metrics & Measuring Impact

The research summary report explores these aspects of video usage and presents findings on:

  • The strategic importance of video and how its ROI compares to other content types. 
  • The value and importance of tracking video viewing data. 
  • The importance of and the degree to which video viewing data integrates into Marketing Automation and CRM platforms.
  • The extent to which video is now a serious tool for sales enablement and closing deals.

These study results provide insights and data useful for comparison, planning and improving the quality of video 
marketing initiatives.