The research summary report explores these aspects of video usage and presents findings on:
- The strategic importance of video and how its ROI compares to other content types.
- The value and importance of tracking video viewing data.
- The importance of and the degree to which video viewing data integrates into Marketing Automation and CRM platforms.
- The extent to which video is now a serious tool for sales enablement and closing deals.
These study results provide insights and data useful for comparison, planning and improving the quality of video