Todayâ€™s marketers knowâ€¦ data is everywhere. But itâ€™s what you do with your consumer data that matters. Transactional events are no longer a sufficient means of cultivating long-lasting consumer relationships. What matters is creating interactions â€“ relevant, meaningful consumer dialogues informed by data.
The result of engaging in data driven marketing? Consumer loyalty and increased profitability â€“ a win-win for both marketers and consumers.