Data is already driving the process of digital transformation in many industries including retail, travel, banking, and publishing. Now data is kicking the evolution of the automotive industry into high gear, fundamentally changing the design and manufacture of cars together with their marketing, customer engagement, and models of ownership.
And this is just the beginning, as digital transformation is nowhere near the finish line. Consumer attitudes towards car ownership – Why not just call an Uber? – are changing just as rapidly as technologies, with electronic cars going mainstream and self-driving cars already waiting at the next turn. As this Selligent Trend Report will drive home, the future of the automotive industry is being written, not in “Motor City” Detroit, but in Silicon Valley.