That’s especially damaging with the recent dramatic changes in shopper behaviors, with 62% of shoppers expecting inflation to shift their buying habits. What’s more, major retailers have experienced inventory challenges that indicate inconsistencies with their predictive analytics. To keep up, retail operations across enterprises will need next-generation predictive analytics that include:
- Data from multiple internal and external sources;
- Trend analysis to help contextualize customer activity;
- AI applied across the full omnichannel enterprise; and
- Tools that allow retailers to make use of historical data.
Find out how to use analytics to thrive in a new environment in this white paper!