As the world shifts to be more digital–centric, brands—and retailers—are reimagining how advertising can speak to customers. Retail media networks are taking a tried–and–true tradition of brands advertising directly with retailers and driving it into our new digital world: on websites,in apps and even through connected TV.
But how do brands decide which retail media networks are worth partnering with, and what questions should they ask when exploring different vendors? When it comes to precious brand dollars, companies want to know they’re getting the best bang for their buck.
That’s why Epsilon has created “The brand marketers guide to retail media spend” –a new eBook that explores what companies should be looking for in retail media network partners.
Some key takeaways:
- What differentiates an adequate retail media network from a highly effective, data–driven one
- Why on–site and off–site advertising are needed to maximize your budget
- What questions you should ask of your retail media partners