Consumers expect a seamless, high-quality experience in today’s mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars.
With this high bar for quality, QA organizations often struggle to keep up with:
- Rapid Release Schedules
- Personalization
- New Technologies (Voice, AI)
- Geo-Awareness and Localization
- Device Fragmentation
- Unexpected Customer Use Cases
The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences don’t meet users’ high expectations.