It’s easy to feel like the essence of search revolves around the search query. We type an idea, press a button, and then answers are culled from the ether, and delivered to us in digestible form. Our comfort with the search bar, constantly present in our everyday Internet lives, has spoiled us. Rarely do we consider the complexities triggered beneath the surface in the moment we hit “enter.”
In reality, we developed search technologies, not primarily as a front-end service but to alleviate the challenges of the back end: our data. Search grew in direct response to data problems. The search story can’t be told without the data story, and high-volume data would be nearly useless without search technology.
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