As big data and sophisticated analytics have earned their place in marketing, their use for sales is still in its infancy. In this eBook, we will show you how to apply analytics and incremental process changes in key areas across the sales organization to make large-scale improvements to business outcomes.
“High-performing sales teams are 3.5 times more likely to use sales analytics than underperforming teams.” (Salesforce 2015 State of Sales)
Download this eBook and get real-world examples of how you can use data, process and technology to optimize your:
- Sales and marketing alignment for mutual success
- Accountability within the sales team by translating goals to actual metrics
- Collection and management of your sales team’s data resources
- Ability to provide your customers the right content at the right time within their buying journey