Publicis Sapient Customer Data Survey 2023

In today’s ever-changing regulatory and economic landscape, consumers are increasingly hesitant to share their data.

In fact, our recent research found that 80% of global consumers surveyed are “extremely/very/somewhat” concerned about companies using their data.

This means brands today must work harder than ever to earn consumer trust by articulating how data is stored and used.

How can your brand address consumer data privacy concerns?

We asked 6,700 consumers globally for their opinions on sharing personal information and their willingness to do so. You’ll be interested in what they had to say.

Download the report to discover:

  • When, why and how consumers are willing to share their data.
  • What advantages consumers expect in exchange for sharing their data.
  • What strategies your brand can adopt to address consumer concerns.
  • How your brand can continue to earn and build customer trust with insights from across the globe.

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