How to Use Video for Student Recruitment

Discover how to revolutionise your student recruitment strategy.

Boost enrolment numbers in a post-COVID world.

All over the globe, a staggering 1.2 billion students in 186 countries were out of the classroom last year. As a result, educational institutions needed to set up online education systems and boost their student recruitment strategies to excite students and make up for the inevitable slump in enrolment numbers.

Video has emerged as one of the key ways to instantly engage and connect with prospective students; particularly a screen-savvy Gen-Z audience. During 2020, video consumption soared to an all-time high – and it will continue to do so. In 2021, the average person is predicted to watch a mind-boggling 100 minutes of video per day.

So, how can you harness the power of video in your student recruitment strategy

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