Personalization is rapidly evolving in 2021 as consumers spend more time online, and companies fight for attention in an increasingly crowded digital landscape. One thing is clear: winning brands are those that can deliver a 1:1 experience to each customer, across all brand touchpoints. In fact, 90 % of consumers find personalization appealing, and those consumers are 10 times more likely to be your most valuable customers. But without the right tools and systems in place, creating a scalable personalization strategy can be challenging and expensive.
During this webinar a panel of experts from Epsilon and Publicis Groupe share their insights:
* Understand your customers on a deep level through data and AI
* Scale personalization across channels—paid and owned
* Move beyond third-party cookies and ground your marketing in people-based identity
* Approach personalization for a global audience
