Optimize Facebook Campaigns in Real Time with CLV

Madison Reed ran a case study to show the effective use of customer lifetime value for campaign measurement and optimization.


Download the case study to learn:

● How Retina and Madison Reed set up an A/B test on Facebook
● The case study results, including a higher CLV:CAC ratio
● How Madison Reed plans to optimize campaigns with CLV in the future

Madison Reed plans to apply CLV immediately for in-the-moment campaign optimization.

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