As the generation that pioneered the social media persona, Gen Y aren’t known for fading into the background – the average Gen Yer juggles four different social media accounts, crafting individual personalities on each. But despite their desire to stand out, today’s young people are especially keen to work together; so much so that 40% would even pay out of their own pocket for social collaboration tools at work
Despite this, workplaces aren’t always giving them the tools they need to work effectively with one another. While 38% of Gen Y feel that outdated modes of collaboration obstruct a company’s ability to innovate, 71% say they face challenges using their company’s collaboration tools. As a result, they’re taking it upon themselves to create collaborative working environments, share innovative ideas and embrace the diversity of thought that comes along with it.