Understanding the enterprise value and engagement triggers for healthcare providers (HCPs) and DTC audiences is critical. Recent events have been a remarkable catalyst for change – disrupting behavior and pushing forward the reality that engagement in healthcare needs to meet the same level of sophistication, personalization, and relevance that people have come to expect.
Understanding the enterprise value and engagement triggers for healthcare providers (HCPs) and DTC audiences is critical. Recent events have been a remarkable catalyst for change – disrupting behavior and pushing forward the reality that engagement in healthcare needs to meet the same level of sophistication, personalization, and relevance that people have come to expect.
As a result, today’s healthcare marketers need to better identify and measure digital engagement and marketing activities in order to accurately target and engage HCP customers, and identify DTC audiences delivering relevant information when and where they want it.
To overcome this challenge, marketers need authenticated, privacy-compliant data and analytics, next generation technology, and deep expertise that enables a flexible, agile, and adaptable marketing model to drive better patient outcomes and return on marketing investment.