A modern CMS can’t merely deploy content to one or two places, it needs to meet users wherever they want it. How does yours measure up to the challenge?
Enter the agile CMS — which Forrester defines as a platform that allows all users — developers, creatives, marketers, and business users — to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results.
Forrester’s Now Tech: Agile Content Management Systems Q2 2022 Report puts the agile CMS market under the microscope. It keys in on three valuable capabilities marketers should expect from an agile CMS, including:
- Engage customers with both traditional (website, mobile app) and headless digital experiences
- Support the upstream creative process through integration with a DAM for better workflows, governance, and automation
- Build a foundation for personalization that scales as a core part of a digital intelligence platform (DXP)
Wondering which agile CMS provider might fit your organization best? Review the report to see Forrester’s breakdown of 31 agile CMS providers.