For communications service providers, connecting with customers in real time and creating unified customer journeys are among their top challenges.
Why? Data silos were caused by mergers, acquisitions, and a culture that prioritized internal competition. In fact, nearly all IT leaders (89%) say data silos inhibit digital transformation initiatives. And that’s held service providers back from connecting the dots at the same time they are working to become more customer-centric
How can communications service providers build a cohesive data strategy that unites the organization, anticipates customer needs, and keeps them one step ahead of the competition? This playbook has everything you need to unlock, understand, and take action on your data.