How to Support Baby Boomers, Know-it-Alls, and Impatient Customers

There is no one-size-fits-all for the support center. From veterans and baby voomers to generations X, Y and Z, there are now 5 distinct generations in the mix. And you’ve got to effectively support them all.

‘If your support isn’t clear enough to older consumers – or fast enough for the technologically savvy – you will often lose those customers.’

This white paper explores the distinctive characteristics and expectations of the 5 generations of customers and provides guidance on how to leverage support channels and communication styles to best support each one.

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