How Special Effects Drove Logitech’s Virtual Global Sales Show Strategy

To overcome webinar fatigue and to energize their employees, Logitech embarked on an ambitious project to create an all-digital engaging global sales conference.


Utilizing an immersive 3D experience platform with a mixed reality virtual stage, they added a variety of activations, entertainment and gamification to hold their teams’ attention across a world-wide three day conference.  Here’s a chance to learn how a leading global brand created an event that raised the bar on what a virtual conference could achieve.  Included also is a highlights reel.

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