The field has shifted. Today’s graduate expects to be engaged in a new way: on their time, on their terms, and in a medium they feel comfortable in. If you’re not engaging students in the way they expect before you get to campus, the top talent will be gone by the time you arrive. Today’s innovative companies aren’t just meeting students on campus. They’re making offers there. The process that worked before – sending recruiters to campus, meeting students, interviewing the best, and directing the most promising to your online application – is not enough. It cannot scale beyond a limited number of universities, and does not engage students where they are.
