Learn how marketers are improving their digital campaigns to reach the right audiences.
As digital advertising has evolved to bring a new level of targeting precision, relevance and measurability, brand marketers increasingly view it as a key component of their branding campaigns. Forbes Insights recently conducted a survey to learn more about:
- How brand marketers are using digital advertising to reach their audience
- How audience targeting can help improve campaign effectiveness
- The primary challenges of audience targeting and how to address them