Digital marketing is changing. Traditional tactics aren't working and the trust customers have in brands has broken down – 68% of customers don't even trust information from brand websites. Contextual marketing provides a new way forward: by providing utility and enhancing the customer experience instead of interrupting it, companies can build loyalty and increase conversions.
But what does contextual marketing look like in action? How are brands using it today? Download “Everything You Every Wanted to Know About Contextual Marketing” to find out:
- Why digital marketing today is broken
- How companies like Uber and Starbucks are using context to create new kinds of customer experiences
- What you need to do to build your own contextual marketing engine – without breaking your budget