What will a world without third-party identifiers (3PIDs) look like? That’s the question many marketers are asking themselves in the wake of Google’s decision to move away from third-party cookies by 2023 and Apple’s move to make it easier for users to opt out of its identifier for advertisers (IDFA). A majority of marketing professionals fear the loss of 3PIDs will diminish outcomes and create frustrating customer experiences, according to new research from Epsilon.
The deprecation of third-party identifiers gives brands an opportunity to focus on first-party data strategies that ultimately improve marketing outcomes.
Download the report to understand how to elevate customer identity management practices to foster better business outcomes and solve the identity crisis, with convenience.