With the buyer's journey becoming increasingly digital, companies across industries are shifting to “digital-first” as quickly as possible. In order to provide relevant, valuable content across any channel or stage of the customer journey, organizations are finding that they must rethink their approach to content creation – that they need a platform that supports rapid content creation and deployment if they are to meet customers' expectations.
In the past, companies had to compromise. They could choose consumer content tools that are flexible and easy-to-use but not especially secure. Or, they could have a robust, secure enterprise-grade system, but it'd be complex and challenging for non-technical users.
What companies have been needing is a best-of-both-worlds content solution that combines enterprise-class functionality with ease of use.