Download this architectural blueprint to learn how your organisation can unlock the full potential of customer experience (CX). The architecture shows the process to gain a deep understanding of customers and to drive optimal CX with real-time decisioning using Teradata and Celebrus.
Discover how all user interactions across digital channels are captured in real time, data is ingested into a Teradata Vantage Customer Experience Data Model to build a complete 360-degree customer view, and ultimately personalised omni-channel experiences for customers are enabled.
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