Case Study: Access to de-identified claims data empowers digital platform for U.S. medical professionals to demonstrate increase in referral networks for hospital clients
Doximity, the leading digital platform for U.S. medical professionals, had launched a product helping physicians and health systems build and nurture professional referral relationships. A more interconnected community of regional physicians could better direct patients to expert care best suited to their needs.
The company wanted to empower its hospital partners with measurable return on investment (ROI) information on the effectiveness of these programs and their strengthened physician-to-physician networks. Doximity sought to do this by identifying the referring network prior to the marketing program, then comparing this to the referral network following the program. To achieve this, Doximity sought comprehensive and near-real time medical claims data.
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