Case Study: LinkedIn Connects with DocuSign for Salesforce

Founded in 2003, LinkedIn is the world’s largest professional network of more than 48 million members in over 200 countries on 7 continents. As a leader in Web 2.0, the organization was an early adopter of electronic signature technology. However, they encountered significant difficulties surrounding the tracking of customer information key to invoicing and collections.

On average, the hassle of tracking down information was tacking on an extra 25 days to the billing cycle. Designed to integrate directly into Salesforce, DocuSign works together with software created by its partner, Drawloop, to offer LinkedIn salespeople a logical workflow. As a result, LinkedIn has considerably reduced DSO and improved cash flow.



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