AO.com, When It’s Time for a Change

AO is the largest online-only electricals retailer in the UK. Their company’s purpose is to relentlessly strive for better ways to ensure their customers are happy. AO started in 2000 with a bet between their founder John Roberts and his friend, JR was insistent that there was a better way for people to buy white goods online that was rooted in the best possible outcome for the consumer. The result of this wager has evolved to the present day as AO, which supports over 3,000 employees in three countries, selling a wide range of electrical items and boasting the world’s best recycling plant in Europe.