Based on data from more than $400 million in Amazon ad spend, our newest report offers the most comprehensive look into the trends and metrics that made Q4 2019 one for the books.
This report includes insights on:
- The explosive growth of the Amazon DSP and how advertisers are using it to drive awareness and consideration
- Winter holiday trends from the key days of the 2019 shopping season
- The rise of new-to-brand share across Sponsored Brands and the DSP in Q4
- The continued growth of Sponsored Products and Sponsored Brands in the US and abroad