Affiliate Marketing 101

In outcomes-driven marketing, traditional affiliate marketing is among the most established partnership types. Learn about a partnership marketing channel that allows brands to pay for what works, based on their definition of success.


This guide will go into:

  • The definition of affiliate marketing
  • Who the key players are in this partnership model
  • How affiliate marketing works
  • Tracking and performance within affiliate marketing
  • Different types of affiliate program management

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