Since March, 2020 has been all about limits for B2C companies: limited face-to-face customer interactions. Limited budgets. Limited understanding of the economic outlook and the future of in-store shopping.
3Q Digital surveyed 500 CMOs in the B2C industry to gauge challenges, priorities, and investment plans in the second half of 2020 and into 2021. The majority of CMOs are focused on maintaining the health and well-being of their companies and their employees in a year unlike any we’ve experienced. And in a time when salvaging short-term numbers may save jobs, many CMOs are planning for short-term growth even as they recognize challenges that will persist over the long term.