How do retailers create a customer centric strategy and choose the right CMS and ecommerce technology to enable them to integrate their teams, data, insights, and channels to deliver a consistent brand experience to today’s consumer? We will explore the following:
- Content, and commerce – How to develop an integrated approach to designing consistent brand stories, developing a customer centric approach, and continuing the brand journey through commerce
- Merging content and commerce capabilities – A look at Adobe Experience Manager and Magento and their creation of a new content management and ecommerce ecosystem to support personalization and integrated experiences.
- Ensuring a successful implementation – Identifying the right team and business requirements to inform the technology infrastructure and implementation that will drive your business forward.