Does your business have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, this can lead to a leaky sales funnel, decreased program ROI, and not maximizing on relationships with leads and customers.
Done right, lead management creates more educated buyers, helps your business better understand their needs, and ultimately means more revenue.
This eBook presents:
- The best criteria to determine a sales ready lead
- Ways to avoid leads from falling into a black hole
- How to monitor your prospects to know when they are sales ready