We've all heard the we should be “doing analytics” to take advantage of the true power of big data. Figuring out where to start can be daunting. And, if you're not careful, once you embark on an analytics project, the size and scope can quickly get out of hand.
Here's the truth – you shouldn't be afraid to start small. Don't try to boil the ocean on your first venture out to sea. Ask these four questions to all teams before getting started on building analytics project.