Digital marketing budgets are skyrocketing, with spending expected to exceed $146 billion globally by 2023. Somehow despite the rapidly climbing investment, a large percentage of restaurant marketers are still unsure if their digital marketing dollars are actually driving results.
To allocate ad dollars accordingly requires you to know your guests, activate digital strategies to reach them and measure the impact of your efforts. While brands have an abundance of tools, resources and partners at their disposal, measurement remains one of the trickiest parts of the equation.
In this e-book, you will discover the three key steps to mastering digital media measurement and maximizing digital ad dollars for your restaurant brand.