CRM is much more than an acronym that’s been tossed around the business and sales world for the past decade or so.
C-R-M stands for “Customer Relationship Management”
With a CRM application, there’s no secret formula. It simply manages most of your critical customer information so that you can see it all in one place. Without leaving the app, you can view contact info, follow up via email or social media, manage tasks, and track your performance, among other benefits. Implementing the right CRM can increase sales efficiency. You can close more deals, boost sales, and improve forecast accuracy.
Is it time to invest in CRM?
The contents of this ebook will help you determine that. Over the next four chapters, we will examine the following topics:
- Signs your business needs a CRM
- How CRM can improve your sales and productivity
- Building your CRM strategy
- How to maximize your ROI
First up, the six signs your business needs a CRM.