Why Direct-to-Consumer Sales Require Integrated E-commerce Tools

Ecommerce experienced 10 years of growth in just three months in the early days of the pandemic, according to McKinsey. A significant portion of that revenue went to consumer packaged goods (CPG) companies selling direct to the consumer (DTC), many for the first time.  

As the market begins to reopen and consumers start returning to stores, CPG companies face two compelling reasons to add or enhance their DTC presence: new customer behaviors and increased sales and margin opportunity. 

In this white paper, you’ll discover why DTC sales require integrated ecommerce tools. You’ll learn: 

  • Why DTC success is all about CX; 
  • How to manage the unexpected complexities of taxes; 
  • How to ensure a DTC rollout meets its goals; and 
  • Why DTC relies on choosing the right partners. 


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