Worldwide, almost 6 billion people can now use SMS. No other form of communication has ever been available to such a large segment of the human race, ever, in all history. Marketers gravitate to SMS as an essential piece of their marketing mix. With two trillion A2P messages being sent by 2017, it’s likely that your competitors use SMS to reach their customers. You can get started quickly and easily using this essential guide for beginners. Learn why SMS matters, why it’s so useful, and how to build your first campaign. This guide explains:
- The differences between A2P and P2P SMS, and how to determine which one is most relevant to you
- How companies use SMS, including numerous examples you can use in your campaigns
- What short codes and long codes do, and the strengths and weaknesses of each
- How to be compliant, including welcome messages and opt-in / opt-out tips, and much more