Location-based marketing isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with myriad tools, jargon, and technology that makes what should be a straightforward process more complex than it needs to be. In this whitepaper, Reveal Mobile unravels the technology behind location-based audiences, analytics and attribution, how to visualize and understand them, and how to effectively market to audiences based on the places they visit.
